News

Bell Atlantic is using knowledge gleaned from database marketing initiatives in a massive integrated sweepstakes campaign for additional…

At least one of the handful of emerging e-commerce pharmacy companies saw its dream of becoming a functional…

The 1999 United States Trade Mission to Europe for Direct Marketing will take place March 14-19 in Frankfurt,…

While most postal industry insiders are happy with the postal reform bill, a few still want to see…

Technology is revolutionizing marketing, and business intelligence, the process of transforming business data into knowledge, is leading the…

The blending of products and services from financial services companies will continue to increase over the next three…

Despite all the corporate movement from product profitability to customer profitability and a customer focus, one-to-one marketing today…

Are you adequate? That is not a question for your spouse, parents, or boss to answer. It is…

Product-based shopping search engine Stuff.com (www.stuff.com), Santa Monica, CA, is adding 14 merchants to its site and now…

Biotechnology company BioNet Technologies, Jupiter, FL, announced plans to add e-commerce capabilities to its Web site, including catalog…