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Time-Life DRTV Pioneer Paul Stewart, 61, is Dead
The DRTV industry lost one of its early pioneers when Paul Stewart passed away last month, of a…
Insurers Debate Benefits of Branding Versus DR
NEW YORK – While the Direct Marketing Association estimates $83 billion will be spent on direct marketing of…
FTC, SEC Crack Down on Media Scammers
The Federal Trade Commission (FTC) and the Securities Exchange Commission (SEC) are in the process of trying the…
QVC, Discovery Air Segment
QVC Inc. and Discovery Communications Inc. unveiled their first joint electronic retailing program with a two-hour shopping segment…
High-Ticket TV Offers Need Strong Telesales Support
In the not-too-distant past, it used to be rare that a DRTV product was offered for more than…
Dell Beats Analyst Estimates
Dell Computer Corp. edged analysts’ third-quarter earnings expectations as sales of its high-end products skyrocketed. But while analysts…
Sitel Eliminates Jobs, Prepares for Increased Earnings 4Q
Teleservices provider Sitel Corp., Omaha, NE, eliminated 350 middle management jobs last month in the hopes that trimming…
Greg Norman Eyes Golf Infomercial
To bolster the sales of its One-on-One with Greg Norman personalized golf video, Visual Edge Systems has entered…
Reader's Digest To Test DRTV Spots in January
In an effort to attract younger readers and build brand awareness of Reader's Digest magazine, its flagship publication,…
It's All in the Name
A company's name is valuable because the company invests time and money building its name into a brand.…