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SmarTalk Sued By Investor Groups
SmarTalk, a DRTV vendor of calling cards and prepaid wireless services based in Columbus, OH, was sued by…
SmarTalk Spends $31M on DRTV Campaign
SmarTalk, Columbus, OH, is in the process of rolling out a short form DRTV ad for its prepaid…
Comar Creditor Awaits Court Appointment of Bankruptcy Trustee
The plaintiff in the bankruptcy case of Comar Acquisitions Inc., a fulfillment company in Valencia, CA, that once…
Trademark Debate Rages Over Use of Firms’ Names as Keywords
Home electronics cataloger Crutchfield is trying to get Internet portal Excite to stop selling the Crutchfield name to…
Hewlett-Packard Rolls Out First Infomercial
Hewlett Packard Corp., Palo Alto, CA, last month initiated a 10-week nationwide test for its first infomercial, which…
Whirlpool Sends Personalized Info to Callers
Whirlpool Corp., Benton Harbor, MI, is reworking its inbound call center to make it capable of quickly sending…
Time-Life DRTV Pioneer Paul Stewart, 61, is Dead
The DRTV industry lost one of its early pioneers when Paul Stewart passed away last month, of a…
Insurers Debate Benefits of Branding Versus DR
NEW YORK – While the Direct Marketing Association estimates $83 billion will be spent on direct marketing of…
FTC, SEC Crack Down on Media Scammers
The Federal Trade Commission (FTC) and the Securities Exchange Commission (SEC) are in the process of trying the…
QVC, Discovery Air Segment
QVC Inc. and Discovery Communications Inc. unveiled their first joint electronic retailing program with a two-hour shopping segment…