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Daniel M. Snyder has grown Snyder Communications into a leading pharmaceutical advertising and direct marketing firm by aggressively…

Floraplex, an e-commerce business-to-business trading system launched on Jan. 7 by World Commerce Online, Orlando, FL, lets floral…

Dynamic Marketing Solutions, Beachwood, OH, is offering Info-Link, which targets companies at various developmental stages for use in…

I can’t tell you the number of times, during my years in this business, when a client has…

Quality Marketing Software, Clearwater, FL, has debuted Centrus GeoStan MVS, a CASS-certified, address-level geocoding solution for IBM mainframes…

Home improvement retail giant Home Depot Inc., Atlanta, began selling its shares on its Web site, launching an…

Although the status of a costly million-piece direct mail campaign could not be determined, spokesmen at both Chase…

The discipline of database marketing analysis has historical moorings in direct mail, where issues of advertising productivity continue…

Some problems just never quite get solved — and giving marketers easy access to their data appears to…

A best friend can be trusted to provide sound, honest advice and won't let you down in a…