News

Wine cataloger, Liquor by Wire, Chicago, announced that sales generated from its Internet site www.liquorbywire.com during the month…

DRTV insiders expect 1999 to be a good year for products that were hits in 1998, with a…

Cendant, the Parsippany, NJ, direct marketer of memberships, has settled a $350 million class action lawsuit brought by…

Although the status of a costly million-piece direct mail campaign could not be determined, spokesmen at both Chase…

The discipline of database marketing analysis has historical moorings in direct mail, where issues of advertising productivity continue…

Some problems just never quite get solved — and giving marketers easy access to their data appears to…

Fun Cosmetics, Hillside, NJ, is getting into the e-commerce of cosmetics early with the launch of www.funcosmetics.com next…

Magazine circulation newsletter Capell's Circulation Reports this week releases its 16th annual list of the 10 most impressive…

The 106th Congress will have its plate full this year as it examines many items affecting DMers and…

The 106th session of Congress is expected to address quite a few DM issues even though our country's…