News

Elinor V. Dyhrkopp, a member of the U.S. Postal Service's board of governors, was elected chairman of the…

As Apple Computer Inc. showcases new products and celebrates its regained profitability at the Macworld Expo in San…

Internet retailers vehemently denied this week's reports that their Web sites collapsed under the weight of an unprecedented…

Direct marketers are mulling a proposal announced by President Clinton this week that would relax the U.S. embargo…

Audio Book Club boosted its direct mail platform and gained access to a vast pool of prospects last…

Introduction of the euro this month will both ease and complicate how U.S. Web retailers do business in…

Drug companies remained on course to crest the $1 billion threshold in direct-to-consumer ad spending for prescription medications…

Newsletters remain the highest priced lists and respondents the lowest priced while business magazines with controlled circulation continue…

Riding a swell in holiday spending, No. 1 Internet book and music retailer Amazon.com Inc. said last week…

After a decade teasing attractive revolvers with short-lived introductory rates and chasing after every balance transfer in town,…