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SpeciaLISTS, Latin-Pak at Odds Over Account
The alternative media division of list firm the SpeciaLISTS Ltd., Weehawken, NJ, announced its resignation as manager of…
Congress Plans Sweepstakes Inquiries
If 1998 was thought of as a bad year for sweepstakes marketers, just wait till this year is…
Book Club Gains Huge Prospect Pool
Audio Book Club boosted its direct mail platform and gained access to a vast pool of prospects last…
Euro Won't Affect U.S. Web Merchants Any Time Soon
Introduction of the euro this month will both ease and complicate how U.S. Web retailers do business in…
'98 DTC Rx Ad Spending to Top $1B
Drug companies remained on course to crest the $1 billion threshold in direct-to-consumer ad spending for prescription medications…
List Price Index Reveals Little Change
Newsletters remain the highest priced lists and respondents the lowest priced while business magazines with controlled circulation continue…
Amazon.com Sees Sales Jump; Bottom Line Still Sags
Riding a swell in holiday spending, No. 1 Internet book and music retailer Amazon.com Inc. said last week…
Tracking the Evolution of Credit Card Relationship Management
After a decade teasing attractive revolvers with short-lived introductory rates and chasing after every balance transfer in town,…
Incentive Marketing: Turning Browsers Into Buyers
The Age of Information has made way for the Age of Attention. The Internet — with its blizzard…
Davis Newman Handles DM For Italian Yacht Maker Azimut
Davis Newman Payne Advertising & Marketing Communications, Knoxville, TN, has taken over the direct marketing helm for Azimut…