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CA Assembly Passes E-Mail Ad Bill
Legislation passed by the California Assembly regarding the prohibition of the transmission of unsolicited advertising by e-mail will…
Service Gets Message to Consumers
Intelligent Information Inc. (III), Stamford, CT, is helping marketers get directly into consumers' pockets at the consumers' request.…
BellSouth, Flycast Launch Partner Program
Online advertising and e-commerce solutions provider BellSouth Intelliventures, Atlanta, and Web advertising network Flycast Communications (www.flycast.com), San Francisco,…
PC Makers Make Direct Appeal to Small Businesses
The scramble is on among PC makers to develop new channels to reach the underserved small- and medium-sized…
CKS, USWeb Merger Fuses Technical, Creative Sides
Mirroring a trend in the advertising and direct marketing industry, Internet marketing agency CKS Group, Cupertino, CA, and…
Cdnow Ranked No. 1 Music Store on Web
Internet music retailer Cdnow (www.cdnow.com), Jenkintown, PA, was named the No. 1 online music store this month by…
VentureDirect Publishes Compound Marketing Guide
Compound marketing, a strategy developed by VentureDirect Worldwide, New York, which funds new customer acquisition and lead generation…
Use of Recycled Paper Holds Steady, Study Finds
About half the direct mail marketers and printers who responded to a survey by the Direct Marketing Association…
President Paying His Legal Bills by Mail
Supporters of President Clinton have raised more than $2.2 million in the first six months of a direct…
Heidelberg Prints Its First Catalog
Heidelberg USA Inc., Atlanta, the leading supplier of print and production equipment, has begun using printed catalogs to…