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Heidelberg Prints Its First Catalog
Heidelberg USA Inc., Atlanta, the leading supplier of print and production equipment, has begun using printed catalogs to…
FTC Rules Credit Data Off-Limits for List Rental
The latest ruling against Trans Union barring the use of consumer credit information in targeted mailing lists won't…
Fall Mailing Plans Look Promising
WASHINGTON–Mailers attending the Fall National Postal Forum here last week expressed optimism but said it's too early to…
Who's Winning in This?
I won! I won! At least that's what it says on the “Urgent Notification” from Publishers Clearing House.…
Boost Income in Face of Competition
Increasing list rental income is a greater challenge today than it was even five years ago. Costs for…
Compass Gets Go Ahead For Check Paying By Phone
Hed: Compass Gets Go Ahead For Check Paying By Phone Compass International Services Corp., Woodbury, NJ, a single…
BitWise Completes Test, Rolls Out Telemarketing
After a six-month telemarketing test gauged obvious interest in DocSTAR, its electronic filing product, BitWise Designs this month…
College Club Gets Students Talking
College Club (www.collegeclub.com), San Diego, this week will make the first drop of its 1 million piece direct…
Sweepstakes Marketers Take the Heat
Sweepstakes marketers are ending the summer under renewed scrutiny as their methods drew fire from Capitol Hill, American…
West Withdraws Buyback Offer After Committee Rejects Purchase Price
Gary L. West, Mary E. West and Troy L. Eaden withdrew their proposal last month to acquire the…