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Call Center Gives Doctors Toll-Free Access to Patient Histories
Universal Medical History & Information, Inc., a newly-launched medical records company, seeks to provide consumers with a single,…
Rivertown Tests Upsells Personalized to the Customer
Saint Paul, MN, cataloger Rivertown Trading Co. offered its customers upsell items specifically targeted to the individual caller…
Commingling Reduces Postal Costs, Gets Mail Into Homes Faster
Are you trying to squeeze out more direct mail cost savings? Is there a faster way to get…
Ad Format Great for Creator, But It Won't Answer Banners' Problems, Expert Says
Online gaming company nineCo Inc. last week introduced the “e-mercial,” a new advertising format on its Gamesville site…
Stein Rogan Tapped by iName, Racal
Stein Rogan + Partners, New York, has won direct campaigns from iName, a privately held e-mail company that…
Harnessing Immediacy of the Web to Increase ROI
Companies will spend more than $15 billion on online advertising in 2003, according to Forrester Research, Cambridge, MA.…
State Farm to Support Banking Business With Dedicated Reps
State Farm Insurance will hire representatives dedicated exclusively to handling banking-related questions when the insurance giant begins offering…
SocialGoods Expects Ease of Use to Drive Online Donations
Hoping to increase charity donations, SocialGoods.com (www.socialgoods.com), Boston, is helping consumers donate a percentage of their online purchases,…
BMC Picks Miller/Huber As Agency of Record
Miller/Huber Relationship Marketing, San Francisco, was selected as agency of record by BMC Software Inc., a network computer…
Guthy-Renker President Undergoes Heart Bypass Surgery
Greg Renker, president of DRTV marketing giant Guthy-Renker Corp., Palm Desert, CA, underwent heart surgery earlier this month.…