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DecisionPOS Steps Toward Real Time
Like waves approaching a beach, several generations of future technology often are visible simultaneously. In database marketing, the…
Cendant Finishes Audits, Announces Deals
Cendant Corp. has completed its internal investigation into accounting irregularities at the former CUC International and announced Aug.…
Has the Golden Age Arrived?
Marketers have entered a golden age of using gigabytes of inhouse and overlay data to send the right…
National Media Finalizes $30M Deal With Lehman
Infomercial marketing firm National Media Corp., Philadelphia, this week finalized a $30 million agreement with an investor group…
List Experts Boosts Brokers, Acquires Brill
The List Experts (TLE), Dunedin, FL, a list management, brokerage and database firm, is attempting to alter a…
Notes From List Day
A number of list companies used List Day to introduce new products or new list acquisitions. Here is…
Sweepstakes Drop to Hurt Subscriptions
Magazine publishers will have a tougher time attracting new subscriptions next year because of a 30 percent to…
Excite Site Will Feature CDW
Computer product direct marketer CDW Computer Centers, Vernon Hills, IL, has allied with search engine Excite (www.excite.com), Redwood…
GEN, iMALL, Make Marketing Pact
E-commerce services provider iMALL, Studio City, CA, and Web-hosting service GEN (www.gen.com), St. Petersburg, FL, entered a marketing…
MasterCard, Preview Travel Partner
MasterCard International has become the exclusive payment system sponsor for Preview Travel (www.previewtravel.com), San Francisco, and the primary…