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Macy's By Mail Debuts Catalog
NEW YORK–Marking its parent company's first foray into cataloging, Macy's By Mail Inc. unveiled a 120-page book at…
Abacus Alliance Hits 1,000
Abacus Direct, Westminster, CO, has attracted the 1,000th member to its Abacus Alliance. The Abacus Alliance, a cooperative…
Fundraiser Agrees to Settlement With FTC
The Federal Trade Commission announced a $500,000 settlement last week with a Phoenix-based fundraiser that the FTC said…
NFL Kicks Off Season With New Affinity Card
The National Football League will expand its affinity credit card program by introducing an NFL Quarterback Club Visa…
Free DM Is Reward Program's Incentive
Rather than free trips and hotel stays, a chain of Mexican hotels is trying a campaign that rewards…
New Items on the Privacy Bookshelf
I've run across two new books on confidentiality issues that may be of some interest. One is about…
List Experts Boosts Brokers, Acquires Brill
The List Experts (TLE), Dunedin, FL, a list management, brokerage and database firm, is attempting to alter a…
Fingerhut Acquires Arizona Mail Order
Beginning what it expects to become a series of catalog acquisitions, Fingerhut Companies Inc., Minnetonka, MN, last week…
Lands' End Posts Loss for Second Quarter
With flat sales in its core U.S. catalog and overseas operations and higher selling, general and administrative expenses,…
Can Incentive Marketing Work on the Internet?
There's no doubt that incentive marketing works. Frequent-flier miles have practically become the universal currency of the corporate…