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Targeting the $100B Teen Market
There are 19.4 million teens out there with money in those jeans pockets. Because more families have two…
DMA, White House Step up Privacy Work
The White House and the Federal Trade Commission increased their privacy efforts last week and asked the Direct…
Insight Launches Internet-Ready PC
Computer direct marketer Insight Enterprises Inc., in an effort to draw more nonbusiness customers who want hassle-free online…
1,000 Telemarketers Charged With Running Scams
Approximately 1,000 telemarketers were charged with fraud after federal and state law enforcement agencies ended what they are…
DM Efforts Need Public Relations
Let me start by pointing out that I am a public relations fanatic. I think PR is the…
*Former Tyee CEO Launches New DRTV Company
Tim O’Leary, former CEO and co-founder of The Tyee Group, a DRTV production company and media agency in…
Products, Partnerships
ORLANDO, FL — Recognition Systems, Chicago, a campaign management software and solutions vendor, was one of several firms…
Minor League Baseball Launches Major Gift Pack Promo
This summer Minor League Baseball will team with promotions marketer Omnimark and event marketer Trade Zone to give…
United Audio Mails a More Targeted Holiday Catalog
Audio-video retailer United Audio, Northbrook, IL, sent a more targeted and revamped holiday catalog out this year thanks…
Faulker & Gray Launch Internet Retailer
Information services provider Faulkner & Gray, Chicago, announced the launch of Internet Retailer, a bimonthly magazine that covers…