Browsing Category
News
52546 posts
Insight Launches Internet-Ready PC
Computer direct marketer Insight Enterprises Inc., in an effort to draw more nonbusiness customers who want hassle-free online…
1,000 Telemarketers Charged With Running Scams
Approximately 1,000 telemarketers were charged with fraud after federal and state law enforcement agencies ended what they are…
DM Efforts Need Public Relations
Let me start by pointing out that I am a public relations fanatic. I think PR is the…
Faulker & Gray Launch Internet Retailer
Information services provider Faulkner & Gray, Chicago, announced the launch of Internet Retailer, a bimonthly magazine that covers…
HSN Direct Plans Astrology Network Infomercial
HSN Direct International, Fort Lauderdale, FL, and the International Trading and Manufacturing Corp. (ITMC) teamed up to produce…
E-mail Marketing to Become Major DM Component in 1999
E-mail marketing has come a long way in just a year. It has gone from being a questionable…
*Netcentives Acquisition Signals Push Into Custom Loyalty Programs
Online affinity marketer Netcentives Inc., announced that it has acquired a little-known San Francisco-based Internet consulting firm, Panttaja…
Commerce Dept. Safe Harbor Proposal Sinks at the Dock
The Department of Commerce is engaged in ongoing negotiations with the European Union about the EU's data protection…
Banks Lack Customer Knowledge to Make Relevant Offers
A new survey suggests that financial services firms do not know their customers well enough to present relevant…
Catalogers Hope for Last-Minute Sales
Catalogers are counting on the urge of last-minute shoppers to help an erratic holiday season that has been…