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Mapping Saves Money, Targets Marketing Messages
Companies can effectively fine-tune and target their marketing messages through mapping their customer databases. Taylor Made Golf Co.…
Iomega Settles Mail-Order Charges With FTC
Computer disk manufacturer Iomega Corp., Roy, UT, has agreed to settle charges that it violated the Federal Trade…
Hi-Tech, Hi-Touch Database Marketing for 1999
NEW YORK — 1999 will be the year of network database marketing on the Internet, said author Larry…
M/S Database Marketing, IBM's SurfAid
Database and Internet marketing company, M/S Database Marketing, Los Angeles, announced recently that it will be offering IBM's…
Prism Introduces Campaign Advisor
Application solutions provider Prism Solutions, Sunnyvale, CA, recently introduced Campaign Advisor, a market analysis and campaign management solution…
Four Firms Form United Marketing Group
Four Chicago-based direct response firms have signed an agreement to merge their businesses to become United Marketing Group…
SPSS Introduces SmartViewer
Statistical product and solutions provider SPSS, Chicago, announced its new OLAP product called SmartViewer Web Server. The software…
LA Times Outsources Customer Service to Apac
The Los Angeles Times has tapped Apac Teleservices, Deerfield, IL, to handle inbound customer service calls. The calls…
Busta Fans Can Get Custom CD
To help promote rap artist Busta Rhymes' new album, Elektra Records, New York, is conducting a promotional e-mail…
Prime Acquires Pixel Factory
Prime Companies Inc., San Francisco, signed a letter of intent last week to acquire Pixel Factory Inc., Orlando,…