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M/S Database Marketing, IBM's SurfAid
Database and Internet marketing company, M/S Database Marketing, Los Angeles, announced recently that it will be offering IBM's…
Prism Introduces Campaign Advisor
Application solutions provider Prism Solutions, Sunnyvale, CA, recently introduced Campaign Advisor, a market analysis and campaign management solution…
Four Firms Form United Marketing Group
Four Chicago-based direct response firms have signed an agreement to merge their businesses to become United Marketing Group…
MySoftware Upgrades Mailing Program
MySoftware, Palo Alto, CA, has released an updated version of its MyMailList software that is designed to assist…
An Integrated Approach to Customer Relationship Management
Sophisticated relationship marketing allows companies to capture, analyze and distribute information more efficiently and cost effectively than ever…
Pegasus Internet to Launch Ad Network
Looking to help advertisers reach clientele, Web services provider Pegasus Internet (www.pegasusnet.com), New York, is developing the Pegasus…
*TheStreet.com Plans DRTV Push for New Subs
Online business publication TheStreet.com, New York, plans to roll out 30-second and 60-second DRTV spots on national cable…
ValueClick Expands to 10,000 Sites
Cost-per-click online ad network, ValueClick (www.valueclick.com), Santa Barbara, CA, announced that its network of Web publishers has grown…
Media Synergy Releases Flo
Online marketing solutions provider, Media Synergy (www.mediasynergy.com), Toronto, announced its release of Flo, an end-to-end direct marketing solution…
'Got Milk?' E-Commerce Billboard Campaign Launched
The California Milk Processor Board has launched a 'got milk?' campaign on billboards and bus shelters throughout the…