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MySoftware Upgrades Mailing Program
MySoftware, Palo Alto, CA, has released an updated version of its MyMailList software that is designed to assist…
An Integrated Approach to Customer Relationship Management
Sophisticated relationship marketing allows companies to capture, analyze and distribute information more efficiently and cost effectively than ever…
Pegasus Internet to Launch Ad Network
Looking to help advertisers reach clientele, Web services provider Pegasus Internet (www.pegasusnet.com), New York, is developing the Pegasus…
*TheStreet.com Plans DRTV Push for New Subs
Online business publication TheStreet.com, New York, plans to roll out 30-second and 60-second DRTV spots on national cable…
ValueClick Expands to 10,000 Sites
Cost-per-click online ad network, ValueClick (www.valueclick.com), Santa Barbara, CA, announced that its network of Web publishers has grown…
Media Synergy Releases Flo
Online marketing solutions provider, Media Synergy (www.mediasynergy.com), Toronto, announced its release of Flo, an end-to-end direct marketing solution…
'Got Milk?' E-Commerce Billboard Campaign Launched
The California Milk Processor Board has launched a 'got milk?' campaign on billboards and bus shelters throughout the…
DNR Takes Personal Approach to Direct Mail
In an era of mass personalization brought about by databases and digital printing, the DNR Group still produces…
Equifax Slashes Call Lengths With CTI Software
Equifax, Atlanta, has cut call lengths on inbound consumer calls to its check services division through the addition…
Pharmaceutical Noncompliance Undermines DTC Advertising
Public debate regarding pharmaceutical advertising intensifies as direct-to-consumer spending continues to escalate. But while the controversy focuses primarily…