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'Got Milk?' E-Commerce Billboard Campaign Launched
The California Milk Processor Board has launched a 'got milk?' campaign on billboards and bus shelters throughout the…
DNR Takes Personal Approach to Direct Mail
In an era of mass personalization brought about by databases and digital printing, the DNR Group still produces…
Equifax Slashes Call Lengths With CTI Software
Equifax, Atlanta, has cut call lengths on inbound consumer calls to its check services division through the addition…
Pharmaceutical Noncompliance Undermines DTC Advertising
Public debate regarding pharmaceutical advertising intensifies as direct-to-consumer spending continues to escalate. But while the controversy focuses primarily…
SmarterKids Picks Darwin Digital For $5 Million Web, Branding Pact
SmarterKids.com Inc., selected Darwin Digital, the digital marketing unit of Saatchi & Saatchi, to steer consumers to its…
Seven Deadly Sins of Internet Marketing
Internet marketing entails planning, brainstorming, and research — and then, weeks and months of follow-up, tracking and analysis.…
Coupon Clearinghouse Kicks Off BrandData
International Data LLC, New York, announced BrandData (www.branddata.com), its new online database that will provide sales managers, brand…
ModernBride Partners With Cooking.com
ModernBride.com, New York, will partner with Cooking.com, Pasadena, CA, to include Cooking.com's content and services within the ModernBride.com…
CML Shops Nordic Track
CML Group, Acton, MA, whose subsidiary Nordic Track filed for Chapter 11 bankruptcy last month, has entered into…
DMers Comment on Anti-Spam Accord
After the DMA announced earlier this week that it met with anti-spam advocates in Washington and agreed with…