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Guidelines Have Message for All Marketers
Draft Guidance, the Food and Drug Administration's code for the broadcast advertising of prescription products, has encouraged many…
Clinton Urges Gov't Officials To Boost Virtual Mall Growth
President Clinton called for more consumer protection on the Internet during a White House ceremony this week in…
For Marketing, AOL, Netscape Still Offer Very Different Audiences
America Online's acquisition of Netscape will make AOL the undisputed king of Internet reach. But lumping AOL's and…
Lillian Vernon, Delia's Spinoffs Go Online
Just as the holiday shopping season heats up, catalogers Lillian Vernon and Delia's launched new Web sites this…
Consumers Making More Purchases Online
Consumer acceptance will fuel the rapid growth in online retail sales and help drive more than 40 million…
Teen Site Kicks Off Video Game Giveaway
Teen news and entertainment site react.com, New York, recently began a five-week video game giveaway to kick off…
Sony Online Contracts With Retailers
Sony Online Entertainment, New York, announced that it signed marketing agreements with 18 retailers who will be advertising…
International Heritage Scuttles DM Plans
Network marketing company International Heritage Inc., Raleigh, NC, has canceled its plans for a transition into a direct…
Theglobe.com to Debut DM Aspect
Online community theglobe.com (www.theglobe.com), New York, will introduce in the next two weeks a new direct marketing and…
DM Helps Philly Church Reach Its Wayward Flock
The Archdiocese of Philadelphia is using direct marketing — including a toll-free, confidential advice telephone number — to…