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OAG Worldwide Chooses Townsend for Brand and Image Campaign
OAG Worldwide, a unit of publishing and information giant Reed Elsevier, named Townsend Agency, Rosemont, IL, as its…
FTC Guide Affects All Marketers
The $5-billion-a-year vitamin industry is not the only sector to be affected by the Federal Trade Commission's long-awaited…
Mail Monitoring Firms Speed up Delivery
As the pace of business continues to speed up, two mail monitoring firms have added features to help…
DM Campaign Helps Smokers Kick the Habit
Staggered mailings of personalized information to Nicoderm and Nicorette users have increased product refill rates and helped more…
Poland to Hold First DM Show in February
Wiesbaden, Germany — The Polish Direct Marketing Association plans to hold its first exhibition and conference in Warsaw…
Bell Canada Improves Outbound Campaign Speed and Tracking
Bell Canada, Montreal, expects to begin executing outbound campaigns faster and using campaign results more effectively with One-By-One…
New Challenges in DTC Direct Response
The environment in which direct-to-consumer campaigns are being implemented has significantly evolved since DTC advertising was first used.…
Teleservices More Vulnerable to Y2K
The thing people forget about teleservices is that it's all make-believe. Everything that happens between you and a…
TM Campaign Raises Funds for Hepatitis
The Hepatitis Research Foundation, Edmonton, Alberta, Canada, has built a call center to support a campaign to raise…
Postal Unions Break Off Talks
The National Association of Letter Carriers, Washington, DC, and the American Postal Workers Union, the two largest U.S.…