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Postal Unions Break Off Talks
The National Association of Letter Carriers, Washington, DC, and the American Postal Workers Union, the two largest U.S.…
DTC Plan Needed for Health-Info Seekers on Web, Exec Says
Healthcare consumers are the most fervent cyber searchers on the Internet. They are determined to retrieve information relevant…
Teleservices More Vulnerable to Y2K
The thing people forget about teleservices is that it's all make-believe. Everything that happens between you and a…
TM Campaign Raises Funds for Hepatitis
The Hepatitis Research Foundation, Edmonton, Alberta, Canada, has built a call center to support a campaign to raise…
Draft Worldwide Acquires Euro Healthcare Firm
Direct marketing agency DraftWorldwide, Chicago, has expanded its presence in Europe with the acquisition of Zeta, one of…
National Media, Mitsui Extend Distribution to Internet
National Media Corp., the infomercial marketing company in Encino, CA, extended its distribution agreement with Japanese trading giant…
EU Rejects, DMA Approves US Data Privacy Proposal
European Union countries this week rejected the U.S. Commerce Department’s proposal for complying with the EU's new data…
Service Merchandise Picks Paradigm Interactive
Service Merchandise chose Paradigm Interactive, the Internet marketing unit of Paradigm Direct Marketing Inc., to become online agency…
Clorox and Samsonite Redesign Consumer Affairs Through Outsourcing
Luggage manufacturer Samsonite, Denver, and The Clorox Co., Oakland, CA, have handed over inhouse consumer relations departments to…
Online Auto Retailer Goes to the Street
Online automotive retailer Autoweb.com (www.autoweb.com), Santa Clara, CA, Friday launched ‘Where’s Otto,’ an campaign it claims will drive…