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Partnerships May Boost FreeShop Visits
FreeShop expects a 50 percent increase in traffic to its Web site of free and trial offers because…
Web Site, Database, Fan Club Rev Up NASCAR Initiative
NASCAR is preparing to serve auto racing fans into the next century through the development of three direct…
DMDNY Announces Grant Recipients
Direct Marketing Days in New York issued just over $3 million in grants and scholarships as part of…
*USPS Board Sets New Rate Date: Jan. 10
At a much-anticipated U.S. Postal Service Board of Governors’ meeting in Washington on June 30, chairman Sam Winters…
Impulse Adds New Members to Service
Merchandising network Impulse Buy Network, Burlingame, CA, recently signed up 50 new members to be part of its…
CPS Direct Wins Two Banking Assignments
CPS Direct, Woburn, MA, has won assignments from BankBoston and American Savings Bank. For BankBoston, Boston, the agency…
Kaiser Permanente Taps Rapp Collins as DM Agency
Kaiser Permanente, Oakland, CA, the country's largest non-profit health maintenance organization has selected Rapp Collins Worldwide, New York,…
Spree.com Debuts Online Golf Store
Internet retailer Spree.com, Thornton, PA, recently entered the $2 billion golf apparel market when it joined the PGA…
FTC: Net Sales May Top $220B in 2001
The Federal Trade Commission told the House Subcommittee on Telecommunications late last month that Internet business could grow…
Riches Leaves OgilvyOne for Toymaker Hasbro Inc.
Wendy Riches, OgilvyOne's North America chairwoman, has left the New York-based agency to head direct marketing and e-commerce…