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Liberty Merger Aids Credit Unions
Liberty Check Printers, a check printer for credit unions, has bolstered its suite of marketing services by acquiring…
Coastal Pushes Value of Inserts
Advertising inserts bound into magazines preprinted on heavy stock are 50 percent more effective in attracting attention than…
Novus Debuts Online Payment Option
Discover and Private Issue cardholders can pay their bills on the Internet with the Smart Check payment option…
Self-Mailers on the Rise
The use of self-mailers, self-contained mail pieces printed on one roll of paper and folded instead of being…
Marketer: Visa, MasterCard Not Deterring Smart Cards
The Justice Department alleges in its recent lawsuit against Visa and MasterCard that the introduction of smart cards…
ADVO Shared Mail Gives Banks Alternative
Shared mail marketer ADVO is positioning itself as a complementary medium for financial services companies engaged in solo…
Fair, Isaac Develops Credit Score
Fair, Isaac & Co., San Rafael, CA, will debut a credit bureau-based attrition score early next year to…
Fleet Bank Alumni Form DM Firm
Three former Fleet Bank credit card division managers have created Group G Direct, Warminster, PA, to provide database…
Merrill Net Research to Drive Leads
Full-service brokerage Merrill Lynch, New York, will offer free access to its proprietary stock research online in a…
Companies Debut Products, Announce Partnerships
SAN FRANCISCO–A variety of companies unveiled new products, services and partnerships at last week's fall show. The following…