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False Claim Prompts FTC to Creat Ad Guidelines
A two year investigation that resulted in a settlement with a dietary supplement infomercial advertiser has helped prompt…
HSN To Launch Shopping Channel in Italy
Home Shopping Network, St. Petersburg, FL, formed a joint venture with Scandinavian Broadcasting Systems SA, to launch a…
Acxiom Makes Investment in Ceres
Acxiom Corp. last week made a 25 percent equity investment in Ceres Integrated Solutions, a provider of intelligent…
Postal Competitors on USPS' Case
Postal competitors are, indeed, watching the U.S Postal Service closely these days. At UPS' urging, for example, U.S.…
DRTV Close-up: Atlantic Promotions Seeks Brands, Not Hits
While many marketers in the DRTV industry depend upon a handful of hit products for profitability, the marketer…
Time Warner, Kessler Blast TV Drug Ads
Time Warner Inc. and former FDA chairman Dr. David Kessler raised the ire of pharmaceutical drug advertisers and…
Nets' Flat Sales Please Marketers
Direct response TV marketers are re-evaluating their media plans in light of flat sales during the recently concluded…
Study: Gateway New Loyalty Leader in PCs
Gateway, the North Sioux City, SD-based direct marketer of PCs, is the new loyalty leader of the PC…
Telemarketing Concepts Debuts Web Site
Teleservices agency Telemarketing Concepts, Yorktown Heights, NY, recently launched its Web site at www.tm-concepts.com, which will provide regularly…
*House Panel Passes International Postal Bill
The House Appropriations Committee unexpectedly passed a bill last week that could take away the U.S. Postal Service's…