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Investors File Class Action Suits Against SmarTalk
SmarTalk, a DRTV vendor of calling cards and prepaid wireless services, is being sued by investors in at…
3M Campaign Pushes Post-it Notes
SAN FRANCISCO–A company best known for making industrial and consumer adhesives is touting one of its more popular…
Direct Marketing Experts Sues D&B for $3 Million
SAN FRANCISCO — Direct Marketing Experts, Westlake Village, CA, a direct response agency specializing in list acquisition, recently…
APAC Changes Name, Focus
Apac Teleservices has changed its corporate name to Apac Customer Services: End to End Solutions for One to…
DRTV Marketers Find Little Interest at DMA Show
SAN FRANCISCO – DRTV marketers who attended the Direct Marketing Association’s annual conference last week found little interest…
IDMB: DMA Is Still Too Broad Over Web Issues
SAN FRANCISCO–Though the DMA signaled serious intentions on the Net by acquiring the Association for Interactive Media last…
Ueberroth: Exploit Change to Succeed
SAN FRANCISCO — The biggest challenge facing marketers is change, according to Peter Ueberroth, former baseball commissioner and…
Traffic Heavy, Vendors Happy As Attendees Say Show's a Hit
SAN FRANCISCO — Direct marketers took the Bay area by storm last week. Vendors at the DMA's 81st…
Everything Falls Into Place
The fall show: a week filled with opportunities. People on the streets of San Francisco knew they had…
BTB: The All Powerful Database
Consumer databases have come a long way in a short period of time. Business-to-business marketers can take advantage…