News

Software vendor SAS Institute, Cary, NC, said at the DMA fall show that its data-mining product Enterprise Miner…

I've been in this business a long time, and I still find many marketers focusing on the response…

Medical and scientific laser maker Cell Robotics International Inc., Albuquerque, NM, and Hamilton Thorne Research, Beverly, MA, have…

The challenge of generating high response rates is increasingly difficult for today's direct marketers, as mailbox clutter is…

Tessera Enterprise Systems, Wakefield, MA, and Prime Response Inc., Denver, announced a strategic partnership that will maximize clients’…

Retail Target Marketing Systems Inc., Waukesha, WI, a database marketing systems and consulting company aimed at the large-retail…

Not too long ago, it wasn't hard to tell the difference between spam (bulk e-mail messages blasted out…

Retailers are especially demanding users of database marketing systems. In addition to the complex campaign design, integrated scoring…

The meeting of the International Data Protection Commissioners is the major event on the privacy circuit. The 20th…

Direct marketing services provider I.C. System, St. Paul, MN, has introduced Forward Solution, a computer interface system that…