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SAS, Enterprise Miner
Software vendor SAS Institute, Cary, NC, said at the DMA fall show that its data-mining product Enterprise Miner…
There's More Than Response
I've been in this business a long time, and I still find many marketers focusing on the response…
Med Tech Firms Join Forces
Medical and scientific laser maker Cell Robotics International Inc., Albuquerque, NM, and Hamilton Thorne Research, Beverly, MA, have…
Unleash Power in Your Control Package
The challenge of generating high response rates is increasingly difficult for today's direct marketers, as mailbox clutter is…
Wunderman Elected to Advertising Hall of Fame
Lester Wunderman, often credited with being the father of direct marketing, was elected to the American Advertising Federation's…
NetCreations, Link Target SOHOs
E-mail list development and management firm NetCreations, New York, and Web site services provider LinkExchange are partnering to…
Cincinnati Bell Cleans Data to Help it Compete in Deregulated World
Cincinnati Bell Telephone, the Cincinnati Bell business unit that offers local exchange services in that area, is reaping…
Andromedia, Engage Join Forces
E-marketing solutions provider Andromedia, San Francisco, and marketing technology provider Engage Technologies, Andover, MA, announced a strategic alliance…
Snyder Buys Response Marketing
Continuing on a brisk-paced acquisition path, Snyder Communications, Bethesda, MD purchased Response Marketing Group, Richmond, VA. The stock…
FTC Guide Details Marketing Rules
The Federal Trade Commission has released a new guide, “Advertising and Marketing on the Internet: Rules of the…