Browsing Category
News
52535 posts
Cincinnati Bell Cleans Data to Help it Compete in Deregulated World
Cincinnati Bell Telephone, the Cincinnati Bell business unit that offers local exchange services in that area, is reaping…
Andromedia, Engage Join Forces
E-marketing solutions provider Andromedia, San Francisco, and marketing technology provider Engage Technologies, Andover, MA, announced a strategic alliance…
Snyder Buys Response Marketing
Continuing on a brisk-paced acquisition path, Snyder Communications, Bethesda, MD purchased Response Marketing Group, Richmond, VA. The stock…
FTC Guide Details Marketing Rules
The Federal Trade Commission has released a new guide, “Advertising and Marketing on the Internet: Rules of the…
EmailChannel Debuts E-Mail Services
E-mail integration services provider EmailChannel, Boca Raton, FL, announced two new e-mail-based customer service applications that will help…
Brown, Ross Llewellyn Merge, Seek to Cross-Sell Services
Chicago's oldest advertising agency Ross Llewellyn has merged with Brown Integrated Communications to form Ross/Brown Integrated Marketing Communications,…
Mailers report on-time delivery of fall catalogs, mailings
Catalogers and Standard-A mailers using the U.S. Postal Service's stepped-up fall mailing programs are reporting favorable results, though…
DMers Warily Eye EU Privacy Directive
Second in a two-part series With less than two weeks before the European Union's data protection directive becomes…
Keep Pace in Age of Instant Communication
A single keystroke; today, that's all it takes to transfer information around the globe. Instant communication has interconnected…
Global Group Agrees to Launch E-Mail Control Service
SAN FRANCISCO — The International Federation of Direct Marketing Associations agreed here today to support launch of an…