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DMers Offer Way to Create Closer 1-to-1 Relationships
NEW YORK — Throughout the keynote speeches and sessions and at the awards luncheon honoring Don Peppers and…
Mother’s Day rings in increased call volume, sales for marketers
Answering the call as the nation’s leading direct marketers for Mother’s Day, 1-800-Flowers and The Vermont Teddy Bear…
Industry Gets 'F' on Self-Reg
The Federal Trade Commission last week gave industry failing grades on privacy self-regulation on the Internet and said…
Exhibitors See Less Traffic at Two Conferences
Direct marketers survived the battle of the shows last week as organizers claimed success at both DM Days…
eCharge Offers Online Payment System
eCharge, Seattle, is promoting an online payment system for e-commerce that would put consumers charges on local telephone…
Campaign Appeals to Pet Owners
In a two-pronged venture that provides consumers with pet-care information and companies with direct-marketing opportunities, the American Society…
AT&T Solutions starts up Multimedia division following spinoff of another
AT&T Solutions recently launched Multimedia Call Center Solutions, a new division that targets network-based teleservices strategies. The Basking…
List Managers Unveil New Products
NEW YORK — A number of list managers used the platform of DM Days here last week to…
American Express Simplifies, Speeds Up Reservations
BALTIMORE — American Express Corporate Service Group, New York, which offers corporate card and business travel services to…
New PMG Addresses Governors for First Time
Although some mailers expected a decision on implementation of the rate case at last week's U.S. Postal Service…