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Exchange, Knowledge Discovery One Use Partnership to Target Retailers
Exchange Applications, Boston, and Knowledge Discovery One Inc., Austin, TX, are slated to announce a partnership at the…
Cataloging Study Highlights Revealed
For the past four years, we at W.A. Dean & Associates have conducted the only complete benchmarking study…
DMA's Ethics Committee Leaves Unanswered Questions
DMA's Ethics Committee Leaves Unanswered Questions I just finished reading the story about the DMA's ethics committee (“DMA…
On With the Show
Hey, I hear there's a conference going on and 16,000 of your closest (“I know I haven't met…
Mailers report on-time delivery of fall catalogs, mailings
Catalogers and Standard-A mailers using the U.S. Postal Service's stepped-up fall mailing programs are reporting favorable results, though…
DMers Warily Eye EU Privacy Directive
Second in a two-part series With less than two weeks before the European Union's data protection directive becomes…
Keep Pace in Age of Instant Communication
A single keystroke; today, that's all it takes to transfer information around the globe. Instant communication has interconnected…
Global Group Agrees to Launch E-Mail Control Service
SAN FRANCISCO — The International Federation of Direct Marketing Associations agreed here today to support launch of an…
McCann, OgilvyOne Win The Quest for Top Echoes
A campaign comparing the quest for the Denali, GMC's newest sport utility vehicle, to a quest to conquer…
Firms Create Internet Direct Marketing Bureau
NEW YORK–A group of companies last week officially formed the Internet Direct Marketing Bureau to establish guidelines and…