News

Hey, I hear there's a conference going on and 16,000 of your closest (“I know I haven't met…

Generating leads is a smart way to support your sales staff and make their efforts more efficient. A…

Less than three months after dropping its first catalog, Macy's By Mail will make its catalog buyers file…

As rival credit card issuers begin offering introductory teaser rates of zero percent to attract customers, the Justice…

First an admission: I generally have no idea what the next big thing is. What's more, I generally…

The Internet offers significantly reduced acquisition costs, fewer production hassles, immediate response to testing and new customers in…

Getting high-level corporate technology and business managers to talk to salespeople is a tough problem, one that software…

One-to-one marketing continues to be the preferred method of communication among direct marketers. As marketers search for better…

A proposed merger of online music retailers N2K and CDNow and a joint venture by bookseller Barnes &…

Though online retailers sold $2.4 billion worth of goods in 1997, only 20 percent of online adults have…