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Use Dimensionals to Open Doors
Getting high-level corporate technology and business managers to talk to salespeople is a tough problem, one that software…
Use the Net to Broaden Your Reach
One-to-one marketing continues to be the preferred method of communication among direct marketers. As marketers search for better…
Online Retailers Team up in Series of Deals
A proposed merger of online music retailers N2K and CDNow and a joint venture by bookseller Barnes &…
Conversion Is the Name of the Game
Though online retailers sold $2.4 billion worth of goods in 1997, only 20 percent of online adults have…
Telus Marketing Lays Off Telemarketers
Telus Marketing, a Canadian teleservices firm, laid off 75 telemarketers this week in its Calgary call center. The…
Study: Mail Delivery on Time
Ninety-three percent of the U.S. Postal Service's overnight First-Class mail was delivered on time, postmaster general William J.…
Energy, Cable Customers Want Facts by Mail
Consumers want information from energy and cable companies, and they want it by mail, according to a survey…
NCRI List Management Forms New Venture
NCRI List Management, Englewood Cliffs, NJ, has created a new division that will develop niche-based cooperative databases to…
NetXposure, Midnight Madness Merge
With the intent of forming a stronger and more resourceful e-commerce and interactive marketing firm, NetXposure, Portland, OR,…
Paymentech Highlights Fraud Prevention
Credit card processor Paymentech will use the DMA fall show as a platform to highlight stories of direct…