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Philips-Magnavox Revises Successful Ad
Following a DRTV campaign for its WebTV Classic Internet terminal last year, consumer electronics giant Philips-Magnavox launched a…
R.R. Donnelley Unveils Catalog Link
Commercial printer R.R. Donnelley & Sons, Chicago, recently created an Affiliate Network for its Select Source online commerce…
National Media, ValueVision Terminate Merger Agreement
National Media Corp., Philadelphia, and ValueVision International Inc., Minnesota, mutually terminated their merger agreement as the May 31…
Yahoo, Shopping.com Sign Pact
Search engine Yahoo, Santa Clara, CA, and online retailer Shopping.com, Corona Del Mar, CA, recently announced an advertising…
Sandino Sets Course for DRTV Pharma Ads
Sailing around the world in a self-built, 50-foot Chesapeake Bay schooner might be a retirement goal for some,…
Packard Bell to Feature AOL on PCs
Packard Bell, Sacramento, CA, and America Online, Dulles, VA, announced a multiyear marketing agreement that will feature AOL…
Chesebrough-Ponds Tests First Infomercials for Age Cream
Chesebrough-Ponds USA, Greenwich, CT, recently ran its first on-air test of an infomercial program that touts the company's…
False Claim Prompts FTC to Creat Ad Guidelines
A two year investigation that resulted in a settlement with a dietary supplement infomercial advertiser has helped prompt…
DMA Selects Government Insider to Run Catalog
After a four-month vacancy, the Direct Marketing Association last week selected a government insider whose career spans more…
Amica Shifts From Word-of-Mouth Referrals to 18-City Mailing
In a major marketing strategy shift, Amica Mutual Insurance Co. is testing a series of mailings that mark…