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Mattel Buys Pleasant Co. for $700 Million
Toy company Mattel Inc. announced last week that it will acquire Pleasant Co., a direct marketer of the…
DMA Selects Government Insider to Run Catalog
After a four-month vacancy, the Direct Marketing Association last week selected a government insider whose career spans more…
Amica Shifts From Word-of-Mouth Referrals to 18-City Mailing
In a major marketing strategy shift, Amica Mutual Insurance Co. is testing a series of mailings that mark…
Group 1 Software Reports Record Revenues for Year
Group 1 Software, Lanham, MD, recently reported record revenues of $61 million for the year ended March 31,…
Hotmail Wins Suit Against Bulk E-Mailers
Free e-mail firm Hotmail (www.hotmail.com) said this week that a federal court had awarded a default judgment and…
GeoNeighboring Solutions Helps Vendors Target Customers' Neighbors
GeoNeighboring Solutions (GNS) has developed a system to automate door-to-door canvassing and consolidate prospect information in a database.…
TransAmerica Boosts Ties With Mokrynski
The consolidation of the files of TransAmerica Holdings with list manager Mokrynski & Associates represents a further strengthening…
Sapient Lets Marketers Get Specific With Online Changes
Building on the recent growth of direct-to-consumer marketing in the healthcare industry, Sapient Health Network (SHN) recently unveiled…
Retention Strategy May Signal Start of Second Wave Online
New York tobacconist and cataloger Nat Sherman International unveiled a redesigned Web site this month that some say…
Winchester Shoots for More Retail Traffic
Winchester Ammunition is expected this week to launch a redesigned Web site at www.winchester.com aimed at building a…