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OlgivyOne finds India tough challenge
NEW YORK/BANGALORE – Response rates in India are 50 percent higher than in the West and are “one…
Groups Form Merch.net Alliance
Five leading e-commerce groups have gotten together to form an alliance called Merch.net (www.merch.net) with the intention of…
Berenson Isham Creates Segmented Marketing Program for WearGuard
WearGuard Inc., Norwell, MA, has tapped Berenson Isham & Partners to help it better segment its mailings in…
OgilvyOne Handles Its Own Recruiting Campaign
Direct marketers at OgilvyOne Worldwide, New York, have created an outdoor, mass-targeted marketing campaign to attract prospective colleagues.…
With Mail Order Sales Flat REI to Open Tokyo Store
SEATTLE — Outdoor cataloger REI reports that mail order sales for its products in Japan have been flat.…
Weak Canadian Dollar Hurts US Catalogers, Some Pull Out
TORONTO — A growing number of American catalogers are leaving the Canadian market or cutting back on their…
Software Helps Maintain Internet Stores
Small businesses can set up and maintain Internet stores and Web-based catalogs through a new version of the…
Infospace, QuikPage Join Forces
Online directory Infospace.com (www.infospace.com), Redmond, WA, and Web-site development and hosting company QuikPage, Minneapolis, formed a strategic alliance…
Snyder Buys German Pharma Firm as Seventh Euro Acquisition
BETHESDA, MD – Snyder Communications last month entered the German market through the $58 million purchase of MKM…
DM in Japan
TOKYO — Despite the Japanese economic crisis American and other foreign direct marketers are unwilling to give up…