Browsing Category
News
51732 posts
Retention Strategy May Signal Start of Second Wave Online
New York tobacconist and cataloger Nat Sherman International unveiled a redesigned Web site this month that some say…
Chase Builds Data Warehouse
As other large banks merge to create vast networks of branches, Chase Manhattan Bank is merging the databases…
Excite, AT&T Offer Net Access
Online service provider Excite, Redwood City, CA, and AT&T WorldNet Services recently made Internet access available for $14.95…
Nonprofit Tests Modeling Tool to Bring in More Money
Looking for ways to increase response rates and lower the cost of its direct mail program, World Vision…
Jackson Associates, MAISY
Jackson Associates, Chapel Hill, NC, announced extensions in the 1998 update of its MAISY (Market Analysis and Information…
Latin-Pak Targets Hispanics in CA Utility Dereg
After utility deregulation went into effect in California this spring, the state with the largest Hispanic population needed…
AMS Forms Strategic Alliance With SAS Institute
American Management Systems (AMS), Fairfax, VA, an international business and information technology consulting firm, last week signed a…
Start-up Speaks Net Marketers' Language
Internet software start-up Personify Inc. last week launched Personify Essentials, a software-and-services package that has created best-customer profiles…
May & Speh Acquires Sigma
May & Speh Inc., the tech-savvy direct marketing services company that just announced that it will be purchased…
SkyMall, Delta Expand Partnership
In-flight catalog company SkyMall, Phoenix, and Delta Air Lines, Atlanta, have expanded their previous partnership that gives visitors…