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May & Speh Acquires Sigma
May & Speh Inc., the tech-savvy direct marketing services company that just announced that it will be purchased…
SkyMall, Delta Expand Partnership
In-flight catalog company SkyMall, Phoenix, and Delta Air Lines, Atlanta, have expanded their previous partnership that gives visitors…
Bigfoot Gets $11.5M In Third Round
Internet firm Bigfoot (www.bigfoot.com) is expected to announce today that it has closed its third round of financing…
Campaign Aims to Boost Minority Attendance at Baseball Games
The St. Louis Cardinals have started a marketing campaign to increase the percentage of African-Americans attending their baseball…
Looking Glass, Scarborough
Marketing strategy company Looking Glass, Denver, recently formed an alliance with market consumer information provider Scarborough Research, New…
SAS, Data Warehousing Practice
Integrated information delivery tool provider SAS Institute, Cary, NC, recently announced that its Data Warehousing Practice will provide…
PC Data Unveils Research Service
Sales information provider PC Data, Reston, VA, introduced a market research service earlier this month that will monitor…
iMarket, Strategist
Marketing information and analysis tool provider iMarket, Waltham, MA, started shipping its Strategist database analysis solution that lets…
MySoftware, Change of Address Update
MySoftware, Palo Alto, CA, a software provider for small offices and home offices, last month announced the launch…
Doesn't Like Taste of His Own Medicine
So Don Peppers and Martha Rogers are “Direct Marketers of the Year.” Did you read your own story…