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PC Data Unveils Research Service
Sales information provider PC Data, Reston, VA, introduced a market research service earlier this month that will monitor…
iMarket, Strategist
Marketing information and analysis tool provider iMarket, Waltham, MA, started shipping its Strategist database analysis solution that lets…
MySoftware, Change of Address Update
MySoftware, Palo Alto, CA, a software provider for small offices and home offices, last month announced the launch…
Doesn't Like Taste of His Own Medicine
So Don Peppers and Martha Rogers are “Direct Marketers of the Year.” Did you read your own story…
List Owners Suffer in Kleid’s 'Black Hole'
Regarding Kleid Co.'s disbursement of collectibles and their “black hole,” doesn't it seem inherently wrong that the last…
Engage Lowers AdManager Prices
To increase its competition in the online ad serving market, Web advertising solutions provider Engage Technologies, Andover, MA,…
Harland, Relationship Manager
Database marketing tool provider The John Harland Co. last month launched Relationship Manager, a decision-support tool for financial…
Columbia House Changes Music Club Strategy
Abandoning its cornerstone negative-option ordering process, Columbia House, New York, has overhauled its music club business with the…
Amazon.com Opens Music Store
Amazon.com expanded its Web site June 11 to include more than 125,000 music titles. According to the company,…
Cataloger Chases Female Athletes
Banking that word of mouth is a sure-fire means to reach sports-minded women, cataloger Athleta is looking to…