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Lexus Drives Sales With New Focus On Call Center
Lexus credits its 1998 record sales partly to the personalized call center service that resulted when it implemented…
Centrus to Debut New Service, Software at DMA Show
Qualitative Marketing Software, Clearwater, FL, is set to release a new version of its Centrus Online data quality…
Online Rewards: Lower Program Costs, Give More Back to the Customers
Online rewards programs offer the kind of extraordinary savings to companies and higher customer satisfaction that are very…
Infoseek, DMA at Odds Over Ethics Probe
Infoseek Corp., Santa Clara, CA, said last week that an internal investigation by its legal department revealed no…
Privacy Deadline Looms As Fall Show Set to Open
The Federal Trade Commission will be listening to what comes out of the DMA's 81st Annual Conference &…
Record Turnout Expected For San Francisco Show
Where do the marketing minds of the world meet? San Francisco, of course. At least they will next…
DMers, USPS Upbeat About Postal Reform Bill
Direct mailers and postal officials expressed mixed feelings about the Postal Modernization Act of 1998, which was approved…
Postal Service Ready to Debut Tracking Program This Month
Part of postmaster general William J. Henderson's vision to give the U.S. Postal Service and its customers access…
I'm Practicing What I Preach
In his letter to the editor (“Practice What You Preach,” Sept. 28), Andrew Borland responded to my Sept.…
What You've Always Wanted to Know About Modeling Lists but Didn't Ask
Response rates are dropping, lists are suffering from fatigue, old selects just aren't working like they used to…