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Spiegel Restructures Approach to Canadian Market
CHICAGO – Spiegel is changing its approach to the Canadian market and betting the store on a new…
Burger King Tests Smart Card, Loyalty Program
Burger King customers at four Long Island, NY, restaurants can earn loyalty points toward free food by using…
New Hong Kong Airport Facility to Speed US Direct Mail
HONG KONG – Hong Kong’s new international airport, to open at Chek Lap Kok in July, will include…
South African Parcel Service a Success as Private Company
JOHANNESBURG – Speed Services Couriers, the privatized parcel division of the South African post office, believes creating a…
Study: Data Warehousing Continues Growth; Pace Slows as Industry Ages
The worldwide data-warehousing industry grew 34 percent to $1.47 billion in 1997, from $1.1 billion in 1996, according…
Nonprofits Get Stamp of Approval
This fall, the U.S. Postal Service will issue the first generic philanthropy stamp that all nonprofits can call…
DMDNY Gives $350,000 in Grants, Scholarships
Direct Marketing Days in New York announced this week that it will award $350,000 this year in grants…
Snyder Subsidiary Launches UK Grocery Home Shopping Service
LONDON – A US-owned direct marketing firm launched the UK’s first nationwide grocery home shopping service last month,…
Carol Wright to Drop 3 Million Books in Germany this Year
STAMFORD, CT – Last month Carol Wright rolled out its second mailing in Germany this year, dropping another…
Bankers Direct Becomes Consortia
Bankers Direct Marketing Group, Lincoln, NE, a database marketing company serving the financial services industry, changed its name…