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Study: Data Warehousing Continues Growth; Pace Slows as Industry Ages
The worldwide data-warehousing industry grew 34 percent to $1.47 billion in 1997, from $1.1 billion in 1996, according…
Nonprofits Get Stamp of Approval
This fall, the U.S. Postal Service will issue the first generic philanthropy stamp that all nonprofits can call…
DMDNY Gives $350,000 in Grants, Scholarships
Direct Marketing Days in New York announced this week that it will award $350,000 this year in grants…
Snyder Subsidiary Launches UK Grocery Home Shopping Service
LONDON – A US-owned direct marketing firm launched the UK’s first nationwide grocery home shopping service last month,…
Carol Wright to Drop 3 Million Books in Germany this Year
STAMFORD, CT – Last month Carol Wright rolled out its second mailing in Germany this year, dropping another…
Bankers Direct Becomes Consortia
Bankers Direct Marketing Group, Lincoln, NE, a database marketing company serving the financial services industry, changed its name…
InnoPet Sells Dog, Cat Food Online, Via Phone
Available only by prescription until two years ago, InnoPet Brands Corp.'s dog and cat food now can be…
Agency Helps Sony Reach End Users
In a break from the traditional direct relationship that the Internet offers, Nicholson NY is working on a…
Yahoo Buys Viaweb for $49M
Yahoo Inc. announced this week that it will acquire online-store hosting firm Viaweb in a stock swap valued…
Net Agency New Paradigm Acquires SKC Advertising
New Paradigm Software Corp., New York, acquired Schoen, Kapelus and Cipriano Advertising, Harrison, NY, this month in a…