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Worldata Sends Datacards by Mail
List and electronic marketing firm Worldata, Boca Raton, FL, continues to convert the everyday functions of a list…
Catalog Gets Hurricane Relief From Call Center
Hurricane Bonnie last month forced several companies close to North Carolina's coast to close up shop and head…
Cahners Boosts Legal Offerings
Cahners Business Lists, Des Plaines, IL, has brought the 400,735-name Lexis-Nexis Online Legal Subscribers list to the market,…
Integrated Matthews/Mark Promotes First National Bank
Matthews/Mark, San Diego, launched an integrated campaign last week that uses humorous ads to promote First National Bank…
Edith Roman Forms E-Mail Company
The owners of Edith Roman Associates, Pearl River, NY, won't launch new company E-Post Direct until next week…
McCann Relationship Wins DM Work for Sprint Corp.
McCann Relationship Marketing, New York, has taken on a new customer acquisition direct marketing assignment for Sprint Corp.,…
GM Set to Roll Out Online Auto Sales Initiative
General Motors announced plans this week to roll out a national online vehicle-selling initiative it has been testing…
Internet Traffic Becomes Compilation Source
Two list firms are the latest converts to exploit the World Wide Web as a lead generator in…
Video Store Chain Uses Humor to Go Up Against the Giants
VisArt Video, Durham, NC, a small chain of video stores that spices its mainstream selection of titles with…
ABA Works Online to Boost E-Commerce
The American Bankers Association, Washington, has launched a new subsidiary called ABAecom (www.abaecom.com) to promote e-commerce activity. Through…