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List Managers Unveil New Products
NEW YORK — A number of list managers used the platform of DM Days here last week to…
American Express Simplifies, Speeds Up Reservations
BALTIMORE — American Express Corporate Service Group, New York, which offers corporate card and business travel services to…
New PMG Addresses Governors for First Time
Although some mailers expected a decision on implementation of the rate case at last week's U.S. Postal Service…
Gateway, Microsoft Reach Pact to Promote Net Access
PC direct marketer Gateway Inc. has reached an agreement with Microsoft to promote its own Internet access service…
Red Cross Rethinks Regional Call Center Emphasis for Blood Donation
The American Red Cross is developing a national strategy to formalize the role of call centers in supporting…
DMI Finally Debuts 250,000-Name Catalog Link List
Acxiom Corp. subsidiary Direct Media Inc. (DMI) announced last week that its list of 250,000 e-mail addresses gathered…
Readers Digest Upgrades Call Centers
After replacing its archaic mainframe system with new client/server technology, Reader’s Digest has slashed training time for customer…
Hi-tech, Net Find Home at Catalog Show
BOSTON — New products were unveiled, new workshops were added, new speakers were introduced and new business contacts…
New Laws Place Additional Burdens on Telemarketers
A local newscast in Kentucky recently showed a state legislator opining that a business that could make sales…
Experian Boosts Stake in Web Loyalty Firm
Experian Direct Tech announced recently that it has made a second investment for majority ownership in online loyalty…