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It's Everywhere, You Know
It's nothing new, advertising hitting you wherever you turn. On the readout at the gas pump as you're…
Practice What You Preach
Don't choke on your cappuccinos folks. You will be surprised to learn that William Greene doesn't practice what…
Eddie Bauer, Giant Go Tandem for Bike Line
Eddie Bauer, Redmond, WA, and Giant Bicycles, Rancho Domingueze, CA, will begin promoting their new co-branded line of…
InfoUSA Issues Earnings Warning
Database compiler infoUSA, Omaha, NE, expects revenues for the third quarter to fall short of second quarter results…
Deutsche Post Purchases Global Mail
Deutsche Post AG, the second-largest postal service worldwide after the U.S. Postal Service, said last week that it…
USPS Lowers Year-End Income to $600 Million
The U.S. Postal Service estimated its year-end net income figure to be $600 million, instead of the estimated…
DTC Advertising Helps Consumers
Direct-to-consumer advertising of pharmaceutical products is now commonplace in America. However, despite more than $1 billion in annual…
1 to 1 With Thousands of Customers
Everyone is talking about one-to-one communications, but few have developed a workable system for doing it. It was…
A Picture-Perfect Consumer Data Mart
As I help my husband set up the marketing database for his custom picture frame shop, I'm reminded…
*DMA Ethics Panel Starts Naming Names
The Direct Marketing Association for the first time this week named two companies it said did not cooperate…