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Ads Encourage Doctor-Patient Dialogue
A year ago, the Food and Drug Administration created a Draft Guidance regarding the advertising of prescription products…
To Target or Not to Target?
The Internet advertising world is buzzing about the power of targeting. Analysts and the media have championed targeting…
Dell Partners With AT&T, Excite, SBC
Dell Computer Corp., Round Rock, TX, this week announced agreements with AT&T Corp.'s WorldNet Service, Excite Inc. and…
Sony, Citibank Launch Leisure Card Campaign
NEW YORK — Sony and Citibank debuted a massive integrated marketing campaign Sept. 24 to introduce a co-branded…
Advo Outsources Resident List to Mal Dunn
Mail marketer Advo awarded management of its list of 116 million U.S. resident addresses to Mal Dunn Associates…
Cataloger Offers Lesson in Duplicity
WATERBURY, CT–New auxiliary space, a reconfigured computer system, retrained employees and a new name are among the changes…
Study: Tech Buyers Turn to Web, Company Brochures
Business buyers of technology products rank the Internet and company-sponsored brochures and catalogs among the top sources of…
USPS Probes Move Update Compliance
The U.S. Postal Service has organized several review teams that are visiting more than 500 mailers across the…
Discover Gets Customers Feeling Good
Discover Card, Riverwoods, IL, will use direct mail and statement inserts to support its “FeelGood Fridays” promotion, which…
Tangent Automates Address Changes
Tangent Systems Inc., Hoffman Estates, IL, has added a change of name and address module to its Docutran…