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Campaign Targets Potential Investors
Financial services companies seeking to target investors will have an opportunity to reach their largest audience ever through…
Dell's 1Q Revenues Jump 52 Percent
Dell Computer Corp. reported last week that first-quarter revenues skyrocketed 52 percent to $3.9 billion vs. $2.6 billion…
Looking Glass Inc. Aligns With Scarborough Research
Marketing strategies company Looking Glass Inc., Denver, formed an alliance with Scarborough Research, New York, to combine its…
Grey Grows Medical Division
Grey Healthcare Group, New York, has expanded its medical education expertise by hiring Frank Rodino as managing director…
Printer Campaign Aids Re-sellers
In an effort to funnel comprehensive leads to re-sellers of its $16,000 printer, computer provider Hewlett-Packard is launching…
Cable Programmers, Operators Target Viewers
Lured by the prospect of promoting shows directly to millions of cable subscribers, big-name programmers such as HBO,…
24/7 Media Adds Five New Clients for Online Advertising
24/7 Media Inc., New York, has gained five clients for online advertising representation in the past 2 1/2…
Network Music Inks Deal to Market BMG Quick Hits
Network Music, San Diego, will market and sell BMG Special Products Quick Hits titles to corporate clients for…
Who's Mailing What Gets New Name, Look
The newsletter Who's Mailing What will re-launch in June as Inside Direct Mail and premiere at Direct Marketing…
'Reformed' Spam King Joins Nemesis
Having publicly renounced his role in helping flood the Internet with millions of unsolicited commercial e-mail messages, spam…