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Home Depot Launches Second Spot Campaign
The Home Depot Do-It Yourself Stores, Atlanta, last week launched its second direct response TV campaign with 60-second…
MarketFirst Helps Integrate Marketing, Sales
Direct and database marketers tend not to make much of a distinction between sales and marketing functions. But…
Thane Hires Investment Banker for Pending IPO
Thane International Inc., an $80 million DRTV marketing company in La Quinta, CA, took a first step toward…
Higher Media Rates Mean More Complex Strategies
As most of the Fortune 500 companies have discovered, direct response TV marketing is a very cost-effective channel…
Cost-Per-Order Rates Matter More Than Size
Question: Which of the following call centers represents the better investment for a DRTV marketer? A) Call Center…
CEO Finds Success Pitching Others' Products
From fishing lures to fitness machines, Barbara Kerry has tackled many campaigns in the world of DRTV marketing.…
Data Quality Drives 1-to-1 Relationships
Accurate customer data is the lifeblood of any business. It's the most important component in helping companies capture…
PRC Cuts USPS' Rate Increases
The Postal Rate Commission last week called for a one-third cut in the U.S. Postal Service's proposed rate…
Expertise Needed in Hispanic Market
DRTV marketing to the Hispanic market does not always translate well into Hispanic marketing expertise. Just because you…
Is DRTV Dead?
Is DRTV Dead? While attending the DRTV Expo in Long Beach, CA, last month, several people in the…