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PCs to Drop Below $500 Mark Soon
Korean manufacturer Trigem will introduce the first fully configured personal computer for under $500 in November and offset…
MSI Boosts Printing Services With Waldon Acquisition
Metro Seliger Industries (MSI), Woodside, NY, scooped up Waldon Press, a New York printer and typesetter, in an…
Reader's Digest Outlines Plans to Sell, Buy and Cut
Struggling Reader's Digest Association Inc. put an estimated $100 million worth of art up for auction last week…
Mailers Group Urges Spending Changes at USPS
A Mailers Technical Advisory Committee (MTAC) workgroup that studies the U.S. Postal Service's capital expenditure program presented recommendations…
Levin Calls for Anti-Deceptive Mailing Act
A Senate subcommittee is discussing a newly introduced bill that would stop sweepstakes companies from using deceptive practices…
TV Guide Eyeing Direct Response Travel Ads
TV Guide is looking to diversify its advertising to include more direct response travel spots, and publisher Dick…
ATA to Appeal Utah Charitable Ruling
American Target Advertising, Manassas, VA, is preparing to appeal a ruling handed down last month by a federal…
Will TV Savvy Help Time Warner Online?
Direct response professionals with a vested interest in seeing the Internet mature greeted Time Warner Inc.'s plans to…
Insight Acquires Treasure Chest
Computer direct marketer Insight Enterprises, Tempe, AZ, deepened its product selection and extended its customer base last week…
USPS Supports New Print Initiative
Print On Demand Initiative (PODI), a nonprofit research and advocacy group, will attempt to accelerate the growth of…