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Branch Scripting Leads to Successful Up-Selling
Our goal in direct response TV marketing has changed in the last few years as media costs have…
Will E-Mail Marketing Replace Post Office?
The American Management Association made a startling announcement recently: E-mail has eclipsed the telephone as the primary business…
DRTV People
Margaret K. Mollo was appointed vice president of national advertising sales at Knowledge TV, a cable channel owned…
Drug Co.'s Freedom Not Without a Price
The entry of pharmaceutical companies into DRTV marketing is revolutionizing telemarketing services in many ways and has provided…
Hanes Airs Program for T-ShirtMaker Software
In an effort to bolster sales of its two-year-old Hanes T-ShirtMaker software for the small office/home office market,…
Blagman Teams With Mercury to Target Brand Advertisers
Blagman Media International Inc., a DRTV media company in Los Angeles, formed a joint venture with Mercury Media…
Home Depot Launches Second Spot Campaign
The Home Depot Do-It Yourself Stores, Atlanta, last week launched its second direct response TV campaign with 60-second…
MarketFirst Helps Integrate Marketing, Sales
Direct and database marketers tend not to make much of a distinction between sales and marketing functions. But…
Thane Hires Investment Banker for Pending IPO
Thane International Inc., an $80 million DRTV marketing company in La Quinta, CA, took a first step toward…
Higher Media Rates Mean More Complex Strategies
As most of the Fortune 500 companies have discovered, direct response TV marketing is a very cost-effective channel…