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Cost-Per-Order Rates Matter More Than Size
Question: Which of the following call centers represents the better investment for a DRTV marketer? A) Call Center…
CEO Finds Success Pitching Others' Products
From fishing lures to fitness machines, Barbara Kerry has tackled many campaigns in the world of DRTV marketing.…
Data Quality Drives 1-to-1 Relationships
Accurate customer data is the lifeblood of any business. It's the most important component in helping companies capture…
PRC Cuts USPS' Rate Increases
The Postal Rate Commission last week called for a one-third cut in the U.S. Postal Service's proposed rate…
Expertise Needed in Hispanic Market
DRTV marketing to the Hispanic market does not always translate well into Hispanic marketing expertise. Just because you…
Is DRTV Dead?
Is DRTV Dead? While attending the DRTV Expo in Long Beach, CA, last month, several people in the…
Clock Ticks on ValueVision Merger Deal
As the May 31 deadline approaches on a tentative merger agreement between ValueVision International Inc., Minneapolis, and National…
LSC to Manage Cancer Foundation's Donor List
The fundraising division of List Services Corp., Bethel, CT, has taken over the management of the National Foundation…
Sher Leaves KnowledgeBase for New Venture
Bob Sher, a 30-year veteran of the information marketing arena, said last week that he has stepped down…
*Coughlin: No Clue When New Postal Rates Will Begin
WASHINGTON — Deputy postmaster general Michael S. Coughlin told delegates at the DMA Government Affairs conference here May…