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Affiliate Programs Easy to Begin
In response to the article on affiliate programs (“Affiliate Programs Secret to Net Marketing,” Aug. 10), setting up…
Brylane Stock Drops As Catalog Disappoints
Brylane Stock Drops As Catalog Disappoints Cataloger Brylane, New York, saw its stock price fall 27 percent last…
FTC Asserts Net Privacy Jurisdiction; New Health Data Standards Proposed
The Federal Trade Commission sent a shiver through the Internet marketing industry this month with its first online…
Study: Using E-Payments, Billers Can Save Billions
While a new study by market researcher Killen Associates, Palo Alto, CA, found that banks, utilities, water and…
Can You Trust the Ministry of Privacy?
With great fanfare, Vice President Al Gore has set out his “Electronic Bill of Rights,” declaring that new…
Pitney Bowes to License PC Metering Technology
DMers interested in using online postage for their direct mail programs can add Pitney Bowes to their roster…
Cendant Enhances Internet Presence
Real Select Inc., which operates the real-estate Web site www.realtor.com, has become the exclusive, endorsed provider of Web-related…
Spam Gets Its Rightful Place on the Web
Finally, Spam has a fan club on the Internet. It comes courtesy of a new Web site at…
Integrated Solutions Offer Marketers More Bang for the Buck
Today's print customers want more than just print; they want multiple mediums to distribute information. To meet these…
Hotel Tool From Pegasus Takes Flight
Pegasus Systems is leveraging its vast hotel and travel transaction data to create an industrywide data-mining service that…