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Printing Alliances: Wave of the Future?
Direct marketing services provider Specialized Direct Response is counting on an alliance with Gunther's Printing to help double…
USPS to Stop Selling Mugs T-Shirts in Post Offices
In an effort to assuage critics who have objected to the sale of postal-themed apparel, mugs and T-shirts…
Bride-Direct Points DM Arrows at Engaged Couples
Retail Trade Services Inc. (RTS), Fort Lee, NJ, a Paradigm Direct Co., has debuted a direct marketing program…
Abacus Alliance Hits 1,000
Abacus Direct, Westminster, CO, has attracted the 1,000th member to its Abacus Alliance. The Abacus Alliance, a cooperative…
Fundraiser Agrees to Settlement With FTC
The Federal Trade Commission announced a $500,000 settlement last week with a Phoenix-based fundraiser that the FTC said…
NFL Kicks Off Season With New Affinity Card
The National Football League will expand its affinity credit card program by introducing an NFL Quarterback Club Visa…
Free DM Is Reward Program's Incentive
Rather than free trips and hotel stays, a chain of Mexican hotels is trying a campaign that rewards…
New Items on the Privacy Bookshelf
I've run across two new books on confidentiality issues that may be of some interest. One is about…
USPS, Unions Ready to Discuss Contracts
Direct marketers will watch closely as three of the U.S. Postal Service's labor unions gear up to meet…
Put It All Online and Give It Away
One of the most fascinating things about business is the belief that keeping everything a secret will keep…