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There's no doubt that incentive marketing works. Frequent-flier miles have practically become the universal currency of the corporate…

The total value of direct marketing transactions — which includes mergers, acquisitions, initial public offerings and strategic alliances…

Like waves approaching a beach, several generations of future technology often are visible simultaneously. In database marketing, the…

Cendant Corp. has completed its internal investigation into accounting irregularities at the former CUC International and announced Aug.…

Marketers have entered a golden age of using gigabytes of inhouse and overlay data to send the right…

Infomercial marketing firm National Media Corp., Philadelphia, this week finalized a $30 million agreement with an investor group…

The List Experts (TLE), Dunedin, FL, a list management, brokerage and database firm, is attempting to alter a…

A number of list companies used List Day to introduce new products or new list acquisitions. Here is…

Magazine publishers will have a tougher time attracting new subscriptions next year because of a 30 percent to…

Computer product direct marketer CDW Computer Centers, Vernon Hills, IL, has allied with search engine Excite (www.excite.com), Redwood…