Browsing Category
News
52406 posts
Draw out the Nectar in Your House File
A recent article in The New York Times said bumblebees can unerringly locate the types of flowers that…
USPS' Finances Are Solid, CFO Says
The U.S. Postal Service's finances remain solid, with impressive gains in volume and revenue, its chief financial officer…
Why Alliance Is Appealing Rate Increases
You likely won't see coverage on Court TV anytime soon, but the Alliance of Nonprofit Mailers last month…
Partnering Is the Name of the Game at Summer NCDM
SEATTLE–If there is one word to describe the theme at this year’s National Center for Database Marketing’s 21st…
Test Your List Management IQ
For 18 years, I was the in-house list manager for Lillian Vernon, one of the nation's largest consumer…
2Q Earnings, Sales Boost Talbots
Citing clearance inventory levels that declined from last year, Talbots Inc., Hingham, MA, last week reported July sales…
Go Low Tech With a Hi-Tech List
Vi Question: What's exceptionally direct mailer responsive, extraordinarily consumer friendly and able to reach buyers of everything from…
Question for Amazon.com: Why Buy?
While online bookseller Amazon.com offered few clues to the strategy underlying its acquisition of two Internet companies this…
Affiliate Programs Secret to Net Marketing
The secret to online marketing? My experience at Web Cards, www.printing.com, has convinced me that affiliate programs are…
CT Mail-Order Operators Banned From Business
Mail-order house International Direct Inc., Stamford, CT, and an associated business, American Security Products Inc., and their officers…