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Arnold Gets Satellite Launch Work
Arnold Communications, Boston, has won an assignment for integrated brand marketing from International Launch Services (ILS), San Diego,…
Inserts Influence Consumer Buying, Study Says
Advertising inserts are the second most influential media in consumer buying decisions and the most influential among working…
Draft Acquires KBA
DraftWorldwide, Chicago, recently announced the acquisition of lifestyle trend agency KBA, Chicago. Terms of the deal were not…
Services/Shopping Dominate Web Advertising
More than 60 percent of all Web advertising for May and June fell into the Internet services and…
Integration Key to Non-Profit Day
When the Direct Marketing Association sponsors its ninth annual Non-Profit Day next week in New York, the focus…
Golf Digest Model Fit for Novus
Novus Marketing will offer regression modeling services in conjunction with management of the 1.7 million name Golf Digest,…
Stamp Raises Money to Fight Breast Cancer
For the next two years, people across the country can help in the fight against breast cancer by…
Smarter Software Offers Copies
Direct and database marketer Smarter Software, Clearwater, FL, announced recently that it will offer complimentary copies of its…
Everyday Media Agency Formed
Everyday Media was formed last month in New York as an agency that provides media buying and turnkey…
RMI VP Runs in Leukemia Marathon
Rob Gerowe, vice president of list brokerage for RMI Direct Marketing, Danbury, CT, and 60 other members of…