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DraftWorldwide Wins Searle Assignment
DraftWorldwide, Chicago, last week won direct response assignments for two Searle pharmaceuticals, the sleep disorder drug Ambien and…
Global Mail Wins Round in USPS Trademark Suit
Global Mail Ltd., Sterling, VA, a $35 million international mailing services company, is gaining ground in its trademark…
Online Stamp Program Set to Expand Test
The USPS' Information Based Indicium Program, which lets customers purchase stamps online, is moving ahead as planned. The…
Godin: Web Thinking Needs to Change
SEATTLE–Addressing a large crowd at the opening day of the National Center for Database Marketing's 21st National Conference…
Senate Passes Bill That Includes Census Funding
Census watchers are excited about the passing of a bill that contains appropriations for the Year 2000 Census.…
Reader's Digest Announces Reorganization
In its first major move since Thomas O. Ryder took over as chairman and CEO in April, Reader's…
A&F Will Delete Drinking Article From Magalog
Noting that it doesn't encourage underage or binge drinking, Abercrombie & Fitch, Reynoldsburg, OH, announced this week that…
Federal IT Market Heats Up for Business-to-Gov't DMers
A recent issue of Federal Computer Week came poly-bagged with the CDW Government & Education catalog inside. CDW…
Mail Pooling: Using Innovation to Create Savings
It wasn't that long ago that distribution was the last thing on a publisher's mind. Copy, design, prepress…
Harte-Hanks Will Acquire Cornerstone
Harte-Hanks Inc. agreed this week to acquire Cornerstone Integrated Services, a consultant and outsource provider of marketing and…