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NetMarket, Newsstand to Integrate Offerings
Online shopping site NetMarket (www.netmarket.com), Stamford, CT, and magazine retailer The Electronic Newsstand (www.enews.com), Washington, DC, recently agreed…
SPCH Picks Up Auditing Software
Leading computer software direct marketer Software Publishing Corp. Holdings Inc. (SPCH) has been tapped to handle direct response…
Your:)Ware Boosts Gateway
Gateway attributed a 16 percent increase in sales and an 8 percent boost in net income to the…
Preview Travel Adds Video, Weather Info
Preview Travel (www.previewtravel.com), San Francisco, said recently that it will let travelers “look before they book” by integrating…
Merchants — Not Consumers — Are Blocking E-Commerce, Study Says
A new study of regular Internet consumers found that Web surfers are more than ready to buy online.…
MovieFone, American Express Team Up
American Express and movie listing guide and ticketing service, MovieFone (777-FILM) recently entered into a long-term marketing partnership…
Group 1 Software Introduces New Database Marketing Solution
Following what seems to be an industry trend, Group 1 Software is ready to debut DM1, a new…
New Privacy Efforts Get Temporary Thumbs Up
As part of a feverish effort to show that self-regulation can protect consumer privacy online, the Online Privacy…
Harland Takes Max$ell to Next Step
Back in 1985, a start-up firm called Marketing Profiles Inc. offered bankers the first desktop database marketing system.…
Two New Programs Driving Budget
Working to strengthen its value message, Budget Rent a Car Corp. shelved two membership programs for bigger and…